Vex is a conceptual beauty and supplement brand that intertwines magic and self-care rituals. For this project we embodied the mystical realm with hazy photography, a bold yet grungy color palette, and a playful experimentation with type that pulls inspiration from the occult. Bold packaging design and an attention-grabbing Insta feed that plays with common witchy motifs tied this project together.
Tags:
VEX
The details
Beauty, Wellness
Industry
